SEC Newgate’s real-world experience and integrated offering ensures we have the tools you need to run a successful campaign.
We will help you design and implement a strategy to create awareness or drive change, drawing on our expertise across politics, media, digital, research and community.
SEC Newgate’s approach to issues and advocacy campaigning is founded on informed strategy development.
We use research to guide your communications and engagement strategies.
SEC Newgate Research’s ability to identify and assess your issues enables us to develop specific campaign recommendations that are based on a deep understanding of:
We test messages, narratives, campaign concepts and materials using a range of proven techniques.
Our tools include SEC Newgate MessageLab, our proprietary approach to identifying:
We also conduct robust benchmarking and monitoring research to evaluate the effectiveness of programs, specific campaign elements and engagement initiatives.
An effective advocacy campaign is underpinned by an integrated strategic communications approach.
We combine strategic political nous with proven campaigning skills, which allows us to quickly understand the intricacies of your issue and identify opportunities to affect real change.
Our integrated approach is our point of difference. We know that achieving a campaign win is best achieved through a blend of corporate communications, public affairs, digital communications, community engagement and research.
The depth and breadth of SEC Newgate’s team ensures we have the capability and on-the-ground experience to guide you from campaign idea inception right through to execution.
We will support your team as it mobilises to roll out the campaign on-the-ground, and on agreed channels (traditional and digital) in order to:
Many issues and advocacy campaigns are conducted in the full glare of public scrutiny and interest, which makes it difficult to step back and objectively assess your approach.
SEC Newgate’s campaign experts can work with you to evaluate your campaign in real-time.
We will help you to identify areas for optimisation and improvement throughout the campaign, and ensure you adapt your approach so that it remains aligned to your objectives.
Our Research team can also conduct robust benchmarking and monitoring research to evaluate the effectiveness of programs, specific campaign elements and engagement initiatives.
SEC Newgate will then tailor your approach for the remainder of the campaign and ensure lessons are applied to future opportunities.