Advocacy Campaigns
Whether you’re looking to create awareness or drive change, SEC Newgate has the team and the tools to help you to run a successful campaign.
We combine strategic political nous with proven campaigning skills, which have been honed through years at the coalface, to deliver a bespoke campaign approach that aligns with your specific objectives.
Our track record of successful advocacy to government on behalf of clients, or on behalf of governments to community and industry groups, has covered some of Australia’s biggest public affairs challenges.
Over 20 years, we have consistently demonstrated that an effective advocacy campaign is underpinned by an integrated strategic communications approach.
SEC Newgate’s integrated approach is unique in this market, comprising:
- Credible research;
- Informed strategy development; and
- Deliberate campaign execution.
We have an unrivalled network of contacts across government, industry and the media and vast front-line experience working on successful grassroots campaigns, many of them in the full glare of public scrutiny and interest.
SEC Newgate’s on-the-ground campaigning expertise is complemented by our experienced digital team, which brings together the nation’s top campaign and reputation strategists from leading digital organisations.
For more information on our integrated campaign offering see ‘Issues and Advocacy Campaigns’
Government Relations
SEC Newgate’s multi-partisan credentials enable us to deal pragmatically and effectively with all sides of politics, regardless of the government of the day or the balance of power in any parliament.
Our strength is in our people and their unrivalled understanding of the way governments and parliaments work, forged through years working for Ministers, Members of Parliament, political parties and in government departments.
We help our clients to understand the complex political landscape and develop strategies that ensure you can work effectively with government to achieve your objectives.
Specific services include:
- Strategy development for political engagement;
- Political landscape analysis;
- Legislation and policy monitoring and analysis;
- Intelligence gathering
- Meeting preparation;
- Parliamentary voting insights; and
- On call strategic counsel and tactical advice.
SEC Newgate has a genuine national presence through its six office across the country, enabling us to offer the coverage and seamless support needed to represent our clients’ interests and objectives Australia-wide.
SEC Newgate is a founding member of the Australian Professional Government Relations Association, the professional standards body for government relations practitioners in Australia.
Strategic Stakeholder Engagement
SEC Newgate provides strategic advice to our clients about how to effectively engage their most important stakeholders.
We understand the strategies, tactics and messages that work for government, business, community and media stakeholders.
Our unparalleled experience and networks mean we are uniquely positioned to assist you in the implementation of stakeholder engagement programs.
Our knowledge and unique insights enable us to anticipate your issues and adapt strategies in response to changing circumstances.
Specific activities we conduct to assist our clients include:
- Refining stakeholder engagement and communications objectives;
- Analysing communications and political environments;
- Identifying target audiences, decision makers and key influencers;
- Intelligence gathering among key stakeholders;
- Message development;
- Identifying appropriate channels of communication and message delivery; and
- Ongoing stakeholder and issues management.
Policy Positioning
SEC Newgate’s experienced team helps our clients to understand and navigate complex legislative and regulatory environments to achieve their policy objectives.
These objectives range from:
- Advocating for specific policy change;
- Ongoing intelligence gathering; and
- Monitoring of legislation development.
Whatever your needs, SEC Newgate will develop a targeted strategic approach.
To ensure we can provide you with the best insights into the latest legislative and policy developments, we use a variety of online tools and, importantly, our strong networks of policy, bureaucratic and political advisers.
We also have media and parliamentary monitoring services to provide updates at appropriate junctures.
Specific activities include:
- Intelligence gathering;
- Policy input and local advocacy;
- Communications strategy and collateral development
- Stakeholder engagement; and
- “On call” strategic counsel or tactical advice.
Working with and for Government
SEC Newgate is equally adept at working both with and for governments across Australia, with many of our consultants hailing from government departments and Ministerial offices.
We have experienced consultants who understand the strategies, tactics and messages that work for government, business, community and media stakeholders.
Our track record of successful advocacy to government on behalf of clients, or on behalf of governments to community and industry groups, has covered some of Australia’s biggest public affairs challenges.
We have been trusted to help manage some of Australia’s most complex government projects, working alongside central agencies and ministerial offices to craft public communication strategies that have helped contribute to substantial public policy outcomes.
This regularly involves embedding SEC Newgate personnel within government agencies to provide hands-on strategic advice and implementation support.
